The following video is part of our "Motley Fool Conversations" series, in which analyst John Reeves discusses topics around the investing world.

Chipotle featured its first-ever national ad at the Grammys, and John thinks it was a big success. The company was able to effectively associate itself with sustainable farming methods, and it also reinforced its reputation as a provider of healthful foods. The video concludes with some observations on branding and advertising.

John Reeves owns shares of Chipotle Mexican Grill. The Motley Fool owns shares of Chipotle Mexican Grill, PepsiCo and Whole Foods Market. Motley Fool newsletter services recommend Chipotle Mexican Grill, PepsiCo and Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.