The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor/analyst Austin Smith discusses topics across the investing world.

In today's edition, Austin talks about Whole Foods' growing problem, its multiple. Despite everything the grocer has done right, it is priced a bit rich right now, especially compared to the competition. The problem with being priced to perfection is that one small stumble can send shares spiraling when the company can't meet the market's expectations.

Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of Amazon.com, SUPERVALU, and Whole Foods Market. Motley Fool newsletter services recommend Amazon.com and Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.