The following video is part of our "Motley Fool Conversations" series in which industrials editor/analyst Isaac Pino and consumer goods editor/analyst Austin Smith discuss topics across the investing world.

In today's video, Isaac discusses the recent move by McDonald's to source pork products from suppliers that practice humane treatment of pigs. This announcement could have a "seismic impact" on the industry, according to one animal rights group. That could very well prove true, as we have seen this story unfold in a similar manner through Whole Foods, which sought to change the grocery industry. Similar to Whole Foods, Chipotle, with its dedication to quality ingredients, could be having a ripple effect in the restaurant world.

Austin Smith owns shares of McDonald's. Isaac Pino has no positions in the stocks mentioned above. The Motley Fool owns shares of Chipotle Mexican Grill, SUPERVALU, and Wal-Mart Stores. Motley Fool newsletter services recommend Chipotle Mexican Grill, McDonald's, and Wal-Mart Stores. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.