What are consumer discretionary stocks?

Consumer discretionary stocks are companies that provide goods and services where demand depends upon consumers' financial status. This includes brick-and-mortar retail companies, e-commerce retailers, hotels, and restaurants.

What are the top consumer discretionary stocks?

The top consumer discretionary stocks include Amazon, Tesla, and Alibaba Group.

The Largest Consumer Discretionary Companies by Market Cap in July 2026

Amazon, Tesla, and Home Depot lead the consumer discretionary sector.

By Lyle Daly – Updated Jul 8, 2026 at 1:39 PM EST | Fact-checked by Parker Hicks

Key Points

Amazon leads in market cap at $2.6 trillion, heavily influencing consumer discretionary sector.
Tesla focuses on EVs and robotics, discontinuing models S and X for strategic shift.
Home Depot expands offerings with acquisitions targeting professional contractors.

Amazon (AMZN -1.09%) tops the list of the largest consumer discretionary companies, followed by Tesla (TSLA -1.29%) and Home Depot (HD -0.04%). This market sector's leaders include e-commerce companies, automakers, retailers, and restaurants, but it's dominated by Amazon and Tesla.

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A person hands a credit card to a clerk in a store. — Image source: Getty Images.

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Largest companies by market cap in the consumer discretionary sector

(Editor's note: Rankings are as of July 2, 2026.)

Ticker Information Table
Name and ticker	Market capMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.	Current price	Industry
Amazon (NASDAQ:AMZN)	$2.6 trillion	$244.84	Multiline Retail
Tesla (NASDAQ:TSLA)	$1.4 trillion	$374.04	Automobiles
Home Depot (NYSE:HD)	$330.5 billion	$331.45	Specialty Retail
Alibaba Group (NYSE:BABA)	$279.4 billion	$116.56	Multiline Retail
Toyota Motor (NYSE:TM)	$191.5 billion	$179.94	Automobiles
McDonald's (NYSE:MCD)	$187.3 billion	$263.57	Hotels, Restaurants and Leisure
TJX Companies (NYSE:TJX)	$171.7 billion	$155.41	Specialty Retail
Booking Holdings (NASDAQ:BKNG)	$137.8 billion	$177.86	Hotels, Restaurants and Leisure
Lowe's Companies (NYSE:LOW)	$114.6 billion	$204.46	Specialty Retail
Starbucks (NASDAQ:SBUX)	$118.5 billion	$103.98	Hotels, Restaurants and Leisure

Data as of Jul 23, 2026. Showing 10 of 10 total entries.

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1. Amazon

Market cap: $2.61 trillion (as of July 2)
Revenue (TTM): $742.8 billion
Gross profit (TTM): $375.9 billion
Five-year annualized return: 6.69%
Year founded: 1994

TTM = trailing 12 months.

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NASDAQ: AMZN

Amazon

Today's Change

(-1.09%) $-2.71

Current Price

$244.84

Key Data Points

Market Cap

$2.6T

Day's Range

$242.49 - $248.46

52wk Range

$196.00 - $278.56

Volume

1.5M

Avg Vol

48.9M

Gross Margin

50.60%

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Originally an online bookstore, Amazon is now the world's most successful e-commerce company. Its streaming service, Amazon Prime Video, is available to more than 200 million Amazon Prime members. It owns Whole Foods Market; Twitch, a video game streaming service; and Amazon Web Services (AWS), the world's largest cloud infrastructure provider.

Since 2023, Amazon has been embroiled in an antitrust lawsuit with the Federal Trade Commission (FTC), which alleges that Amazon took part in anticompetitive practices. A judge dismissed some of the FTC's claims in September 2024, but the remaining claims are ongoing.

2. Tesla

Market cap: $1.48 trillion (as of July 2)
Revenue (TTM): $97.9 billion
Gross profit (TTM): $18.7 billion
Five-year annualized return: 11.70%
Year founded: 2003

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NASDAQ: TSLA

Tesla

Today's Change

(-1.29%) $-4.89

Current Price

$374.04

Key Data Points

Market Cap

$1.4T

Day's Range

$372.90 - $380.12

52wk Range

$297.82 - $498.83

Volume

802.5K

Avg Vol

48.1M

Gross Margin

19.07%

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Tesla is the second-largest manufacturer of electric vehicles (EVs), behind only BYD (BYDDY -1.85%) in China. It has released several popular cars, most notably the Model Y. It also offers the Tesla Supercharger network and the Destination Charging network.

In January 2026, Tesla CEO Elon Musk announced that the company would end production of the Model S and Model X. The decision is part of a shift to focus more on Tesla's Optimus humanoid robots.

3. Home Depot

Market cap: $356.87 billion (as of July 2)
Revenue (TTM): $166.6 billion
Gross profit (TTM): $55.2 billion
Five-year annualized return: 2.09%
Year founded: 1978

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NYSE: HD

Home Depot

Today's Change

(-0.04%) $-0.15

Current Price

$331.45

Key Data Points

Market Cap

$330B

Day's Range

$330.71 - $336.56

52wk Range

$289.10 - $426.75

Volume

2.9M

Avg Vol

4.8M

Gross Margin

31.14%

Dividend Yield

2.79%

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Home Depot operates home improvement stores, with more than 2,300 locations in the U.S., Canada, and Mexico. It sells building materials and home improvement products and rents tools and equipment.

Home Depot serves both DIY and professional customers. In 2024, it acquired SRS Distribution to expand its offerings for professional contractors. In 2025, it won a bidding war to buy GMS (NYSE:GMS), a construction materials company, for $5.5 billion.

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4. Alibaba Group

Market cap: $230.70 billion (as of July 2)
Revenue (TTM): $150.2 billion*
Gross profit (TTM): $60.0 billion*
Five-year annualized return: -15.08%
Year founded: 1999

*Converted from Chinese yuan.

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NYSE: BABA

Alibaba Group

Today's Change

(-1.20%) $-1.41

Current Price

$116.56

Key Data Points

Market Cap

$279B

Day's Range

$115.14 - $116.83

52wk Range

$91.99 - $192.67

Volume

7.1M

Avg Vol

12.5M

Gross Margin

39.26%

Dividend Yield

0.90%

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Alibaba Group (BABA -1.20%) is an e-commerce company that originally focused on business-to-business (B2B) sales. It later expanded to business-to-consumer (B2C) and consumer-to-consumer (C2C) sales, eventually becoming the largest e-commerce company in China.

In addition to online retail, Alibaba has branched out into financial services, media, and artificial intelligence (AI). It has an AI model, Qwen, and an AI assistant tool, Quark.

5. Toyota

Market cap: $206.73 billion (as of July 2)
Revenue (TTM): $314.1 billion*
Gross profit (TTM): $52.4 billion*
Five-year annualized return: -0.16%
Year founded: 1937

*Converted from Japanese yen.

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NYSE: TM

Toyota Motor

Today's Change

(-0.22%) $-0.40

Current Price

$179.94

Key Data Points

Market Cap

$191B

Day's Range

$179.87 - $181.14

52wk Range

$166.10 - $248.90

Volume

287.9K

Avg Vol

510.9K

Gross Margin

16.72%

Dividend Yield

1.59%

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In terms of production, Toyota (TM -0.22%) is the world's top automaker, producing more than 10 million new vehicles per year. Toyota's lineup includes cars, trucks, SUVs, hybrids, and EVs. Its bestselling vehicle is the Toyota Camry. Other popular vehicles include the Corolla, Tacoma, 4Runner, and the RAV4.

6. McDonald's

Market cap: $199.39 billion (as of July 2)
Revenue (TTM): $27.5 billion
Gross profit (TTM): $15.7 billion
Five-year annualized return: 3.73%
Year founded: 1940 (original restaurant chain), 1955 (McDonald's Corporation)

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NYSE: MCD

McDonald's

Today's Change

(-0.13%) $-0.34

Current Price

$263.57

Key Data Points

Market Cap

$187B

Day's Range

$261.85 - $265.97

52wk Range

$261.85 - $341.75

Volume

4.5M

Avg Vol

4.5M

Gross Margin

57.31%

Dividend Yield

2.79%

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An iconic fast food chain, McDonald's (MCD -0.13%) has more than 40,000 restaurants in over 100 countries. That makes it the second-largest fast-food company by number of locations.

McDonald's is named after Richard and Maurice McDonald, who founded the company in 1940. Businessman Ray Kroc partnered with the brothers in 1954 and convinced them to start franchising. Kroc purchased the business in 1961.

7. The TJX Companies

Market cap: $170.41 billion (as of July 2)
Revenue (TTM): $61.6 billion
Gross profit (TTM): $19.3 billion
Five-year annualized return: 17.71%
Year founded: 1987

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NYSE: TJX

TJX Companies

Today's Change

(0.23%) $0.36

Current Price

$155.41

Key Data Points

Market Cap

$172B

Day's Range

$154.04 - $158.00

52wk Range

$123.78 - $170.00

Volume

4.9M

Avg Vol

5.9M

Gross Margin

31.29%

Dividend Yield

1.13%

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TJX Companies (TJX +0.23%) operates more than 5,000 off-price retail stores in nine countries. Its flagship chain is TJ Maxx. Other notable brands include Marshalls and Home Goods.

This retailer is known for offering marked-down prices on brand-name merchandise and for its unique "treasure hunt" shopping experience. TJX Companies sources items from more than 21,000 vendors and prioritizes carrying a variety of products over maintaining a full stock, so the selection changes frequently.

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8. Booking Holdings

Market cap: $143.01 billion (as of June 2)
Revenue (TTM): $27.7 billion
Five-year annualized return: 15.56%
Year founded: 1996

NASDAQ: BKNG

Booking Holdings

Today's Change

(-0.86%) $-1.54

Current Price

$177.86

Key Data Points

Market Cap

$138B

Day's Range

$176.39 - $180.37

52wk Range

$150.14 - $231.80

Volume

4.9M

Avg Vol

7.7M

Gross Margin

97.30%

Dividend Yield

0.90%

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Booking Holdings (BKNG -0.84%) is one of the leading travel and tourism companies. It owns several well-known online travel agencies (OTAs), including Booking.com, Priceline, Kayak, and Agoda. It also owns OpenTable, an online restaurant reservation service.

Thanks to its massive brand portfolio, Booking Holdings booked more than 1.2 billion room nights in 2025. It also facilitated 68 million flight tickets and 88 million rental car days. Booking Holdings generates most of its revenue from commissions on reservations.

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9. Lowe's Companies

Market cap: $127.56 billion (as of July 2)
Revenue (TTM): $88.4 billion
Gross profit (TTM): $29.4 billion
Five-year annualized return: 3.06%
Year founded: 1921

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NYSE: LOW

Lowe's Companies

Today's Change

(1.09%) $2.20

Current Price

$204.46

Key Data Points

Market Cap

$115B

Day's Range

$202.21 - $205.00

52wk Range

$201.88 - $293.06

Volume

68.6K

Avg Vol

Gross Margin

30.96%

Dividend Yield

2.96%

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In business for more than a century, Lowe's (LOW +1.09%) was once the largest home improvement retailer in the U.S. It's currently second to Home Depot, with more than 1,700 locations across the U.S. Lowe's previously operated internationally before shutting down operations in Australia, Mexico, and Canada.

Like Home Depot, Lowe's serves homeowners and professional contractors. Products include building materials, tools, appliances, and lawn and garden equipment.

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10. Starbucks

Market cap: $118.84 billion (as of July 2)
Revenue (TTM): $38.5 billion
Gross profit (TTM): $8.3 billion
Five-year annualized return: -1.93%
Year founded: 1971

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NASDAQ: SBUX

Starbucks

Today's Change

(-0.45%) $-0.47

Current Price

$103.98

Key Data Points

Market Cap

$119B

Day's Range

$102.91 - $105.72

52wk Range

$77.99 - $109.23

Volume

5.6M

Avg Vol

7.7M

Gross Margin

15.85%

Dividend Yield

2.38%

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Starting as a coffee bean retailer in Seattle, Starbucks (SBUX -0.45%) is now the world's largest coffee chain. It operates more than 40,000 stores in 89 markets. The coffee company's unique name comes from the first mate in Herman Melville's "Moby-Dick."

Starbucks offers more than 30 coffee blends, as well as teas and a variety of handcrafted beverages. It also has consumer products sold in grocery stores, and its cafes have fresh food options available.

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Amazon and Tesla account for the majority of the discretionary market cap

Amazon and Tesla have set themselves apart from other consumer discretionary companies with how they've scaled their businesses. Amazon has evolved from a retailer to the leading cloud provider, and Tesla provides EV charging and robotics in addition to cars.

A strong brand is extremely valuable in this market sector. Many winning consumer discretionary stocks have well-established brand names that most consumers would immediately recognize.

Tariffs and the Iran war have made this a turbulent time for consumer discretionary companies. Economic uncertainty and higher prices can lead to lower discretionary spending, and some companies on this list are based in China or sell Chinese products. There are sound investments in this sector, but investors may want to be prepared for more volatility than usual.

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Consumer discretionary companies FAQ

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About the Author

Lyle Daly is a contributing Motley Fool stock market analyst covering information technology and cryptocurrency. Lyle has been a contributor at the financial services company since 2018. His work has been featured on USA Today, Yahoo Finance, MSN, Fox Business, and Nasdaq. Before joining The Motley Fool, he wrote for financial brands including Intuit.

TMFLyleDaly

@LyleDaly

Lyle Daly has positions in Tesla. The Motley Fool has positions in and recommends Amazon, Booking Holdings, Home Depot, Starbucks, TJX Companies, and Tesla. The Motley Fool recommends Alibaba Group, BYD Company, and Lowe's Companies and recommends the following options: long January 2028 $320 calls on McDonald's and short January 2028 $340 calls on McDonald's. The Motley Fool has a disclosure policy.

The Largest Consumer Discretionary Companies by Market Cap in July 2026

Amazon, Tesla, and Home Depot lead the consumer discretionary sector.

Key Points

Largest companies by market cap in the consumer discretionary sector

1. Amazon

Key Data Points

2. Tesla

Key Data Points

3. Home Depot

Key Data Points

4. Alibaba Group

Key Data Points

5. Toyota

Key Data Points

6. McDonald's

Key Data Points

7. The TJX Companies

Key Data Points

8. Booking Holdings

Key Data Points

9. Lowe's Companies

Key Data Points

10. Starbucks

Key Data Points

Amazon and Tesla account for the majority of the discretionary market cap

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What are consumer discretionary stocks?

What are consumer discretionary stocks?

What are the top consumer discretionary stocks?

What are the top consumer discretionary stocks?

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1. Amazon

Key Data Points

2. Tesla

Key Data Points

3. Home Depot

Key Data Points

4. Alibaba Group

Key Data Points

5. Toyota

Key Data Points

6. McDonald's

Key Data Points

7. The TJX Companies

Key Data Points

Key Data Points

9. Lowe's Companies

Key Data Points

10. Starbucks

Key Data Points

Amazon and Tesla account for the majority of the discretionary market cap

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Artificial Intelligence: How AI Is Changing the Retail Industry

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Consumer discretionary companies FAQ

What are consumer discretionary stocks?

What are consumer discretionary stocks?

What are the top consumer discretionary stocks?

What are the top consumer discretionary stocks?