The following video is part of our "Motley Fool Conversations" series, in which Greg Robleto discusses topics across the investing world.

In today's edition, Greg looks back on the impressive campaign that Apple undertook during 2011's South by Southwest Interactive festival in Austin, TX, to create buzz for the iPad2. He connects how the latest rumors of a March 7, 2012, release date for the iPad3 seem to imply that Apple may be planning to follow that same playbook.