Shares of Pandora Media
Today, all of that is forgotten. Pandora plunged as much as 27% overnight. The fourth-quarter report revealed that Pandora's subscriber base is growing very nicely indeed -- but the company forgot to monetize that growth.
Listener hours in the fourth quarter doubled year over year, but revenue grew at a slower 71% pace. There's a big disconnect between those numbers that shows advertisers slipping through the company's fingers. Meanwhile, rising costs didn't take a courtesy break, and the bottom line showed a non-GAAP loss of $0.03 per share.
In Pandora's defense, that's roughly where management guidance pointed investors. But they're generally in the habit of pointing investors at low and reachable targets that are easy to bowl down with authority. That didn't happen this time.
And I'm not sure the company will ever get back to that old habit. The business model looks broken and is only getting worse.
Pandora keeps reporting tremendous subscriber growth, but ad revenues aren't following suit. That's not a sustainable situation.
See, it's not good enough to just add more listeners and hope for a miracle here. Pandora pays a large and rising amount of license fees per song streaming into listeners' ears, so new listeners don't translate into easy money. Unless Pandora finds a way to juice the ad revenue per song (or, less likely, make a sustainable revenue platform out of paying customers), more listeners may actually translate into bigger losses.
Compare this with the streaming media model of Netflix
Netflix and Sirius would love growth rates like Pandora's, but Pandora would kill for those companies' paying subscription revenues. The ad-based model is breaking down like it's 2001 all over again. Serious investors should leave this outdated business model behind and take a look at The Motley Fool's Top Stock for 2012 instead.
Fool contributor Anders Bylund owns shares of Netflix but holds no other position in any of the companies mentioned. Motley Fool newsletter services have recommended buying shares of Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinion, but we all believe that considering a diverse range of insights makes us better investors. Check out Anders' holdings and bio, or follow him on Twitter and Google+. We have a disclosure policy.
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