The Ides of March is well-known in modern times as the day that Julius Caesar was assassinated by his Senatorial "friends." As the story goes, despite several warnings by a soothsayer that Caesar would be harmed by no later than the Ides of March, he did not heed those warnings and wound up slain at the hands of his those he did not consider a threat.
This story, while laden with superstitions as deep-rooted as a black cat crossing one's path, does serve as a possible cautionary tale about today's stock market. The way I see it, there are several companies in the tech sector that are giving off glaring warning signs that their business models may be unsustainable -- and, like Caesar, investors are largely ignoring those warnings. If they aren't careful, these shareholders could wind up getting stabbed in the back by the stocks they trust.
Today, I intend to look at four tech-based companies not to praise them, but to bury them. While I claim to be no soothsayer, here is what my crystal ball doth proclaim about these four companies and what should make you very wary of their business models.
The concept is novel: Take a group of small-to-medium sized businesses that are struggling to attract customers through normal means of advertising and offer them a medium with which to connect to new customers. Groupon, without question, has revolutionized the social couponing business -- but being first does not always translate into being the best, or even being successful over the long run, for that matter.
Groupon's business model appears to be extremely easy to duplicate and the barrier to entry is practically non-existent. According to Yipit, in June of last year there were more than 400 daily deal websites with at least 1 million users. However, despite the competition, comScore estimates that Groupon and LivingSocial control roughly 90% of the market share -- but for how long? Amazon.com has thrown its bet behind LivingSocial's success and we're witnessing about five new daily-deal sites starting up each week. This is a numbers game that the currently unprofitable Groupon seems bound to lose.
While Groupon's concept is at least novel, this one has me scratching my head. Whereas you can go to Yelp, Google, or FourSquare and receive business reviews for free, Angie's List relies on charging its members to give reviews of contractors and services they procure. The idea that businesses themselves can't be members and, therefore, that unbiased reviews of these businesses would follow seems great on paper but translates miserably to the bottom line.
In fact, it translates so poorly that Angie's List hasn't been profitable in 16 years. There's just no way to sugarcoat the fact that the company's spending continues to outweigh the benefits of adding customers. In order to run its daily operations, the company has resorted to equity offerings in the past and at the pace Angie is spending its cash, it may not be too long before it's back in the same boat. It's very difficult to win against free competition, and Angie's List doesn't bring enough to the table to differentiate itself from the group.
Pandora may have won the battle, but I still think I'll win the war. Back in June I predicted that Pandora would never turn a profit. It has, in actuality, posted two very small quarterly profits, but I still feel I will be vindicated over the long-term, since its business model presents few avenues of growth.
Pandora's growth dilemma came to a head last week, when the company warned that losses and lack of growth would be far worse than Wall Street had been predicting. To most investors this came as a surprise -- but not to me. Pandora's biggest dilemma is that the only way it can drive future growth is through advertising. The catch-22 here is that consumers were drawn to Pandora's service because they became tired of the endless advertising on traditional AM/FM radio, and the only way Pandora will be able to increase revenue is through more obvious advertising.
Not only is Pandora risking its consumer base by advertising more, but as Fellow Fool Rick Munarriz noted recently, its popularity may be waning anyway. In terms of download popularity on the Kindle Fire, Pandora's music app clocked in at a pathetic fifth, behind Clear Channel's iHeartRadio and music-licensing behemoth Vevo. There are numerous options now for online music databases, and SiriusXM continues to be the medium of choice for those who want more than just radio. There's simply no room left for Pandora.
Facebook-mania is upon us and investors are flocking to anything associated with the social-networking site, thinking it could become the greatest thing since friendship itself. Of course, if "ifs" and "buts" were cherries and nuts, we'd all have a Merry Christmas. But they ain't.
Zynga is looking more and more like a sucker's bet, joined at the hip to Facebook for 90% of its revenue. Even with the recent launch of Zynga.com, Facebook holds enormous negotiating power when it comes to Zynga's social media platform and how revenues could be split in the future. I also find it incredibly discomforting to know that 97% of its customers are non-paying.
Now add to this that Electronic Arts
I didn't mean for this to be a class of 2011 reunion, but the quality of IPOs last year left a lot to be desired. Many businesses simply don't have any barriers to entry or differentiating factors that make them a more-preferable choice than a sea of potentially cheaper alternatives. If you invest in these four tech companies, you run the risk of being stabbed in the back, plain and simple. Et tu, competition? Then fall your stock.
Disagree with me? Sound off in the comments section and let your fellow Fools know where you stand.
While these stocks may not have staying power, there is one company that our senior technology analyst Eric Bleeker feels could be set up for success in the mobile sector. Find out for free what company he feels will take advantage of the Next Trillion-Dollar Revolution.
Fool contributor Sean Williams has no material interest in any companies mentioned in this article. He will not visit your farm so don't bother asking. You can follow him on CAPS under the screen name TMFUltraLong, track every pick he makes under the screen name TrackUltraLong, and check him out on Twitter, where he goes by the handle @TMFUltraLong.
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