Shares of Lorillard
How it got here
Sometimes a new high will have you scratching your head, but not in the case of tobacco company Lorillard. Unlike its rivals within the United States, including Altria
Lorillard has also been able to pass along the rising costs of producing tobacco products to its customers. Having pricing power is a luxury in the tobacco sector, and it has allowed Lorillard to once again boost its dividend. Make no mistake that Lorillard's 4.7% yield is a major factor in purchasers' minds.
How it stacks up
Let's take a look at how the company's stacks up next to its peers.
Lorillard is clearly leading the pack higher with discount tobacco producer Vector Group
Price/ Cash Flow
|Lorillard||N/M||16.0||13.9||$1.6 billion/$2.6 billion|
|Altria||17.3||17.8||13.2||$3.3 billion/$13.7 billion|
|Reynolds American||3.8||17.1||13.0||$2 billion/$3.7 billion|
|Vector Group||N/M||38.8||19.1||$317 million/$542 million|
Source: Morningstar, Yahoo! Finance, N/M= not meaningful.
If you were curious why Vector Group was underperforming the group, perhaps the above metrics paint things in a clearer light. The tobacco sector is a capital-intensive business that exposes these companies to a lot of debt and the possibility of countless lawsuits. Vector Group's $317 million in cash doesn't seem like nearly enough if it were to lose a few judgments in court. Similarly, Altria's $13.7 billion in debt seems like a considerable burden considering its Marlboro brand is slowly bleeding market share.
Now for the real question: What's next for Lorillard? That question is really going to depend on whether the Centers for Disease Control and Prevention's anti-smoking advertising campaign and the FDA's transparency push make a dent in getting smokers to quit.
Our very own CAPS community gives the company a four-star rating with 352 out of 371 members giving it an outperform rating. I recently warned of the dangers of investing in the tobacco sector within the United States since the laws within the U.S. are making it increasingly tough for these companies to earn a living. Although I would prefer investing in Philip Morris International
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