Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, cigarette specialist Lorillard (NYSE: LO) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Lorillard's business and see what CAPS investors are saying about the stock right now.

Lorillard facts

Headquarters (Founded) Greensboro, N.C. (1760)
Market Cap $16.5 billion
Industry Industry
Trailing-12-Month Revenue $4.5 billion
Management Chairman/CEO Murray Kessler
CFO David Taylor
Return on Capital (Average, Past 3 Years) 128.2%
Cash/Debt $1.9 billion / $2.6 billion
Dividend Yield 4.9%
Competitors Commonwealth Brands
Philip Morris USA
Reynolds American

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 95% of the 373 members who have rated Lorillard believe the stock will outperform the S&P 500 going forward.  

Just last month, one of those Fools, Buffettinvestor, succinctly summed up the bull case for our community:

Still cheap even after its recent huge rally. Earns great returns on capital and owns the second most sold brand in the US (Newport), and the most sold brand of menthols. Cigarettes will not go away, for the same reason as alcohol won't go away. It's too ingrained in to world culture, and too much money and jobs are dependent on it.  

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Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool's disclosure policy always gets a perfect score.