Please ensure Javascript is enabled for purposes of website accessibility

Apple and Facebook Prepare to Tie the Knot

By Evan Niu, CFA - Updated Apr 7, 2017 at 4:04PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Stay tuned.

Apple (Nasdaq: AAPL) and Facebook (Nasdaq: FB) have always had plenty of ties. Well, it now seems that the two are ready to make the plunge and take their relationship to the next level.

According to a recent TechCrunch report, Facebook is about to be integrated directly into iOS 6 in much the same way that Twitter was integrated into iOS 5 last year. It's hardly surprising, considering that at the All Things Digital D10 conference last week CEO Tim Cook specifically said, "Stay tuned," when asked about the pair's relationship.

An OS-level integration would be a big win for both companies. Apple gets to improve the social functionalities of its devices, something that iTunes Ping failed spectacularly at. This is also a key area where mobile rival Microsoft (Nasdaq: MSFT) has some advantages, as Windows Phone has various layers of social integration already baked in.

It would also vastly improve the experience of countless apps, many of which tie into Facebook for authentication and sign-ons. Integrating Facebook would make that process more seamless.

That also lays the foundation for the possibility that Apple would integrate Facebook directly into its desktop operating system, OS X. The next major iteration, Mountain Lion, is due out this summer and will feature Twitter integration, so it seems only a matter of time before Facebook gets similar treatment.

One social service that is likely never to get any favors from Apple is Google's (Nasdaq: GOOG) own social network, Google+. That duo's relationship continues to become increasingly hostile, as they battle for mobile market share and all signs suggest that Apple is slowly reducing Google's role in iDevices, starting with the Maps app that might get the boot in iOS 6 in favor of an in-house offering that Apple has been working on for years.

We won't have to wait long to find out, as Apple's Worldwide Developer Conference, or WWDC, kicks off next week, and there should be plenty of surprises waiting for us.

Facebook's IPO has mostly been disappointing for investors, which is why investors should turn their attention to another social-media tech IPO that has much more reliable monetization. While Facebook's risks are daunting, this smaller player is gaining momentum in a niche that Facebook will have trouble tapping into. Grab your free copy today while you still can.               

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
AAPL
$131.56 (1.15%) $1.50
Meta Platforms, Inc. Stock Quote
Meta Platforms, Inc.
META
$163.74 (1.78%) $2.87
Microsoft Corporation Stock Quote
Microsoft Corporation
MSFT
$247.65 (1.09%) $2.68
Alphabet Inc. Stock Quote
Alphabet Inc.
GOOGL
$2,142.87 (1.05%) $22.20

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
309%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 06/21/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.