It's been nearly two years since the Israeli company made a big push to expand the popularity of its home-based soda-making system in the U.S., but it wasn't until just a few weeks ago that Wal-Mart
It's apparently going pretty well.
Monness, Crespi, Hardt & Co. issued a bullish analyst note yesterday, indicating that its products are flying off the shelves at the world's largest retailer.
Channel checks show that the number of Wal-Mart locations that are either selling out or have a limited number of the $80 starter kits has been growing over the past couple of weeks.
The value proposition of making soda at home through SodaStream isn't as strong as the product's convenience, wellness, and environmental benefits. However, just as Green Mountain Coffee Roasters'
In another piece of welcome news, Monness, Crespi, Hardt & Co.'s report also indicates that Kraft Foods'
As temperatures heat up, it isn't a surprise to see SodaStream as a big winner of this past weekend's Father's Day gifting process. With broader availability of its advantageous product, it's shaping up to be a good summer for SodaStream.
SodaStream is one of the many dynamic recommendations made to Rule Breakers subscribers over the years, but this is now a great time to discover the next rule-breaking multibagger that the newsletter has unearthed. It's a free report. Want it? Get it.
The Motley Fool owns shares of SodaStream International. Motley Fool newsletter services have recommended buying shares of SodaStream International and Green Mountain Coffee Roasters. Motley Fool newsletter services have recommended creating a diagonal call position in Wal-Mart Stores. Motley Fool newsletter services have recommended creating a lurking gator position in Green Mountain Coffee Roasters. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.
Longtime Fool contributor Rick Munarriz calls them as he sees them. He does not own shares in any of the stocks in this story, except for Green Mountain. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.