I wish I could say it was a surprise, but the endless rumor mill of supply-chain leaks and rumblings usually gives us a heads-up of what to expect. And that was no different today when Google
Without further ado, let's dig into the official details and see what it means for the search giant and the tablet market.
The tablet is a direct shot at Amazon.com's
Nexus 7. Source: Google.
The Asus-built device carries a 7-inch display and a quad-core NVIDIA
iPad (Third Generation)
|Display||7-inch IPS||7-inch IPS||9.7-inch IPS|
|Screen resolution||1280 x 800||1024 x 600||2048 x 1536|
|Pixel density||216 ppi||169 ppi||264 ppi|
|Processor||Quad-core Tegra 3||Dual-core TI OMAP||Dual-core A5X|
|Operating system||Android 4.1 Jelly Bean||Android 2.3 Gingerbread (forked)||iOS 5|
|Storage||8 GB / 16 GB||8 GB||16 GB / 32 GB / 64 GB|
|Weight||340 grams||413 grams||652 grams|
|Dimensions||198.5mm x 120mm x 10.45mm||190mm x 120mm x 11.4mm||241mm x 186mm x 9.4mm|
|Cameras||1.2-megapixel (front)||None||5-megapixel (rear); VGA (front)|
|Price||$199 / $249||$199||$499 / $599 / $699|
Sources: Google, Amazon.com, Apple.
Just judging by specs, the Nexus 7 looks to have the Kindle Fire beat in just about every department. It carries a sharper display with a higher resolution, a beefier applications processor, and a newer operating system. It's also thinner and lighter, has a camera, and sits at the same price point.
It's in a different class altogether, though, compared with the iPad, which has a much larger display at an even sharper display. But the iPad costs more than twice as much. I'd love to also compare it with Microsoft's freshly unveiled Surface, which aims for the high end, but Microsoft simply didn't give us many details on the device.
Google threw a curve ball today with the spherical Nexus Q, a new set-top box that streams up content to your living room. Google says it's "not another black box," but that's only because it's an orb and has an LED ring that encircles the device.
Nexus Q. Source: Google.
The streaming device carries a dual-core Texas Insruments OMAP, a slightly beefed-up version of the chip found in the Kindle Fire. Functionally, it's a clear shot at the Apple TV in terms of its streaming capabilities, except it doesn't support popular third-party content services like Netflix
The worst part about the Nexus Q? It costs three times as much.
The $300 price is three times the price of an Apple TV's $100, and six times certain Roku models that start at $50. There are a few possible contributing factors to this higher price tag. The New York Times is reporting that the device is manufactured domestically, a stark contrast to the broader trend of outsourcing manufacturing overseas. This seems like a textbook journalistic trade of access for positive publicity.
Also, the Nexus Q has an "audiophile-grade amplifier" built into it, while similar standalone amplifiers of comparable quality can cost up to $500.
With as much as Google bashes Apple's proprietary techniques, Google is asking an awful lot for a juiced-up amp that only taps into its own proprietary content storefronts. With Apple's offering supporting a handful of third-party content services, Google now officially has a product that's more closed off and proprietary than Apple. And for thrice the price.
It's all in the family
Overall, I'm thoroughly impressed with the Nexus 7, and decidedly unimpressed with the Nexus Q.
The Nexus 7 looks like a solid device that may help Android gain tablet market share, although it's now setting a very low price bar that undercuts Google's own hardware OEM partners while trying to lead them to victory. Hardware OEMs can't have it both ways.
The Nexus Q is destined to be an abject failure, because of its hefty price tag and limited capabilities. By definition, the audiophile market is a niche one, so bundling in a feature that primarily applies to that subset will limit its appeal to the broader market. The amplifier should be an extra perk, not a required feature.
You win one, you lose one.
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