In the following video, analyst Austin Smith discusses how declining brand strength decreases future prospects for recession-proof giants including General Mills (GIS 0.01%), Kellogg (K 0.11%), and Kraft (KRFT.DL). Although these companies all sport quality dividends, consumers are turning to cheaper private label brands and diminishing these companies' key competitive advantage -- their brands. With uncertainty for food producers, the retailers of these products, like Costco (COST 1.56%) or Wal-Mart (WMT 0.45%), may prove to be better investments.
These may not be the best dividends for you today, but you can still Secure Your Future With 9 Rock-Solid Dividend Stocks that our top analysts recently picked. You can uncover them today, It's free. Just click here.
