Amazon.com is shopping around for manufacturers to build its phone, which illustrates a trend consistent with the recent blurring of lines between hardware and software companies. Foolish tech analyst Eric Bleeker thinks an Amazon phone will fail because it cannot leverage the customer base of Amazon.com and because Amazon lacks the advantages it had when releasing the Kindle.

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Eric Bleeker and Jeremy Phillips have no positions in the stocks mentioned above. The Motley Fool owns shares of Amazon.com, Facebook, Google, and RadioShack. Motley Fool newsletter services recommend Amazon.com and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.