After a few quarters of same-store sales misses, investors have to be wondering whether McDonald's (NYSE:MCD) is done as one of the best investments on the Dow. The company's 10-year performance is humbling and stands orders of magnitude higher than many competitors and broad exchanges. Yet uncharacteristic misses have become more the norm lately. Austin takes a look at the one big miss that hit McDonald's today, and why the long-term investor would do well to recognize the dynamic, but not necessarily run for the sell bottom. Current pressures are likely to be a blip in an otherwise long trajectory upwards.
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Austin Smith owns shares of McDonald's. The Motley Fool owns shares of Arcos Dorados, Chipotle Mexican Grill, McDonald's, and Starbucks. Motley Fool newsletter services recommend Arcos Dorados, Chipotle Mexican Grill, McDonald's, Starbucks, and Yum! Brands. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.