Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.
What: Shares of sports apparel maker Under Armour
So what: Look out, Nike
Now what: The first six months of the year really aren't where it's at for Under Armour -- seasonally, business is slow and earnings per share are counted in pennies. So while the direction of the top line and the bullish increase in the full-year outlook are good signs, it'll be key that the good times roll through in the final two quarters of the year.
Similarly, it'd be premature to worry too much about the bottom line yet. Compared with the top line, profit growth was a relatively slow 7% as margins fell. But as we enter Under Armour's key quarters, investors will want to keep an eye on how sales are translating to profits.
Want to keep up to date on Under Armour? Add it to your Watchlist.
The Motley Fool owns shares of Under Armour. Motley Fool newsletter services have recommended buying shares of Nike and Under Armour, creating a diagonal call position in Nike, and creating a bear put spread position in Under Armour. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.
Fool contributor Matt Koppenheffer has no financial interest in any of the companies mentioned. You can check out what Matt is keeping an eye on by visiting his CAPS portfolio, or you can follow Matt on Twitter, @KoppTheFool, or on Facebook. The Fool’s disclosure policy prefers dividends over a sharp stick in the eye.