Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Vocus (Nasdaq: VOCS) popped today by as much as 14% after the company reported better-than-expected earnings.

So what: Sales in the second quarter added up to $43.6 million, jumping 53% from last year. Adjusted net income was $2.5 million, or $0.11 per share, topping forecasts calling for just $0.09 per share in profit. Guidance similarly looked strong.

Now what: The maker of cloud-marketing software expects full-year sales in the range of $169.8 million to $170.8 million, with earnings per share between $0.40 and $0.42. Even the low end of that outlook tops the $0.39-per-share consensus. The company is hoping to tap the cloud-marketing sector in small and midsized markets and is looking to expand sales capacity this year.

Interested in more info on Vocus? Add it to your Watchlist.

Fool contributor Evan Niu holds no position in any company mentioned. Check out his holdings and a short bio. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.