The following video is from Monday's MarketFoolery podcast, in which host Chris Hill, along with Jason Moser and Joe Magyer, discuss the latest business news. PepsiCo's CEO recently talked up how much his company is planning to spend on media and marketing over the next six months. Dividend giant Procter & Gamble is a major advertiser for the 2012 Summer Olympics. So how much should investors factor advertising into a company's valuation? In this segment, the guys dip into the Fool mailbag to answer this question from a longtime listener.

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Chris Hill owns shares of, Coca-Cola, and Starbucks. The Motley Fool owns shares of Starbucks, Coca-Cola, PepsiCo, and Motley Fool newsletter services have recommended buying shares of Coca-Cola,, Starbucks, PepsiCo, and Procter & Gamble, creating a diagonal call position in PepsiCo, and writing covered calls on Starbucks. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.