The following video is from today's MarketFoolery podcast, in which host Chris Hill, along with Bryan Hinmon, Jason Moser, and Joe Magyer, discuss the latest business news. Shares of Green Mountain Coffee Roasters were up big on Wednesday after delivering earnings that were higher than expected. Despite the results, the company lowered guidance for the full year. In this segment, the guys analyze the Green Mountain's challenges, including the competitive threats posed by Starbucks and Dunkin' Brands, and share why a variety of factors combine to result in a questionable business that may leave some investors wary.

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.