Niko Waesche is a venture capitalist, entrepreneur, and author of the book Simply Seven: Seven Ways to Create a Sustainable Internet Business. The next iPhone will be unveiled in September, but despite its popularity, Apple has faced strong competition from Samsung's Galaxy S3 smartphone. In this audio segment, Waesche shares why he believes Samsung has the greatest market share in the industry and the key ingredient the next iPhone must have if Apple is to get back on top.

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