Break out the party favors, because Amazon Prime has just turned 7. Like any proud parent, Amazon.com
Evidently, erotic novels are making a big splash among booksellers. When Barnes & Noble
Amazon is also enjoying the adult novelty, similarly citing Fifty Shades of Grey as its No. 4 top item sold with Prime free shipping this year. The top three spots were occupied by the Kindle Fire, $79 Kindle, and Kindle Touch, in that order. The service now includes more than 15 million unique items eligible for Prime shipping.
The company has also been aggressively expanding its Prime Instant Video library to challenge Netflix's
When the Kindle Owners' Lending Library launched less than a year ago, it had less than 5,000 titles. It has now exploded to over 180,000 titles available that Kindle owners can borrow for free without due dates.
Importantly, even as Amazon has continued to jam new features and services into the Prime package, it has kept the price perched at just $79 per year, incrementally increasing its value proposition to consumers. Bezos said, "Amazon Prime is the best bargain in the history of shopping, and it's going to keep getting better." That may sound like an exaggerated superlative, but it's hard to argue with him.
In characteristic fashion, Amazon was frustratingly vague, simply saying that there are "millions" of members. It also includes the useless fact that Prime members could order 500 different items every day of their lives and still not order every Prime item. That factoid comes courtesy of the army of fourth-grade algebra students that Amazon has on the payroll, who would tell you that equates to 82 years' worth of items at that rate.
Amazon Prime truly is one of the biggest disruptive threats to traditional retail. Too bad the company simply won't give investors any specific figures that actually matter.
Fool contributor Evan Niu holds no position in any company mentioned. Check out his holdings and a short bio. The Motley Fool owns shares of Netflix and Amazon.com. Motley Fool newsletter services have recommended buying shares of Netflix and Amazon.com and writing puts on Barnes & Noble. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.