It's a foregone conclusion that Apple's
Okay, but how big will it really be?
Screen size has become a battleground.
It may not seem that way to iPhone owners. They seem to be perfectly fine with the trendsetting smartphone's 3.5-inch touchscreen. However, given the success of Samsung's 4.8-inch Samsung Galaxy S III -- and yesterday's introduction of the 5.5-inch Galaxy Note II -- it's clear that size does matter.
One of the reasons why Google's
It's not just Android phones getting bigger, of course.
Samsung also became the first company to officially introduce a phone running Microsoft's
Some speculate the Apple's iPhone 5 will be bumped up to a 4-inch screen, but that may not be enough. There's a much bigger display size difference than what's suggested by 3.5, 4, and 4.8 inches.
It's understandable if Apple doesn't want to play the "phablet" game; going as big as the stylus-saddled Galaxy Note II would be too big a gamble for Apple. However, we're clearly no longer living in a "one size fits all" world. The speculation that Apple will crank out smaller iPads and larger iPhones won't die until either the company gives the market what it's expecting, or consumers decide that size really doesn't matter.
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Longtime Fool contributor Rick Munarriz calls them as he sees them. He does not own shares in any of the stocks in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.