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That's a welcome sight. Seeing usage growing faster than the size of the audience means the average listener is streaming Pandora a lot more than before.
The improvement may not seem to be so significant, though, if you stack the company up to where it was a month earlier -- 1.12 million hours of online content to 54.9 million listeners. Still, at least Pandora keeps moving in the right direction.
Then again, investors aren't really worried about where the company's at right now. They're worried about where it will be in a few months.
Satellite giant Sirius XM Radio
Then we get to reports that Apple
Is Pandora really going to buckle under? It's already butting heads against Spotify, iHeartRadio, and countless streaming alternatives. Apple and Sirius XM will definitely take a slice of the music-discovery market, but we're also talking about a pie that's growing even faster.
Spotify made its stateside debut last summer, and iHeartRadio introduced its Pandora-like streams a few months later. Go back a few paragraphs to see how well Pandora's been growing despite the presence of these two heavyweights over the past year. As smartphone usage grows and new gadget-savvy cars replace old autos, Pandora is exactly where it needs to be to grow.
The party's just getting started. Everyone in attendance can still have a good time.