Netflix announced on Tuesday that it's upgrading its app for Apple's
The new app tries to make the interface with Netflix's streaming service as smooth and versatile as its recently updated iPad app, despite the screen-size limitations of the iPhone and iPod Touch.
There are a lot more video tiles now available to scroll through as subscribers load up the application for something to watch. The top row features all of the shows that have yet to be watched to the end, letting members pick up where they left off.
Tap on any title once for more information, or tap twice to begin watching the video.
The categories are also more useful. Clicking on the "Children and Family" genre displays popular recommendations by target age group.
Is the upgrade going to be the catalyst that gets the stock moving in the right direction? No. The stock has shed more than 80% of its value since peaking last summer. A simple App Store update isn't going to change that.
However, the move will keep Netflix ahead of the competition. When Redbox parent Coinstar
Staying on top is often harder than getting there, so Netflix knows what it's doing by continuing to invest in improvements to its streaming applications for portable gadgetry.
A new premium report on Netflix details the opportunities and challenges in store for its shareholders. The report includes a full year of updates -- all at no extra cost to you. Click here to get started now.
The Motley Fool owns shares of Apple and Netflix. Motley Fool newsletter services have recommended buying shares of Apple and Netflix and creating a bear put ladder position in Netflix and a bull call spread position in Apple. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.
Longtime Fool contributor Rick Munarriz has been a Netflix subscriber and shareholder since 2002. He owns noshares in any of the other stocks in this story and is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Motley Fool has a disclosure policy.
More from The Motley Fool
3 Things to Watch in Netflix's Earnings Report
The market's biggest winner in the past decade releases its fourth-quarter earnings numbers on Monday.
Why 2017 Was a Year to Remember for The Walt Disney Company
In the future, Disney investors will look back on 2017 as a year of game-changing importance.
Dueling Analysts Debate Netflix, Inc.'s Fourth Quarter
Both the bull and the bear might be mostly right -- they just disagree on what matters most.