In China, on the other hand, Apple went with the top mapping software -- AutoNavi -- and thus far, Chinese users seem plenty pleased. This is a market where Apple has seen nearly $23 billion in sales over the past year, rapidly becoming on par with the American market.

Watch the following video for analyst Eric Bleeker's full take on the story. And if you're looking for a recommendation on how to play Apple now that it's the world's biggest (and most-watched) company, Eric has written a brand-new report that details when to buy and sell. He'll also provide a year's worth of continuing updates and guidance on Apple whenever news breaks. To get started, just click here now.

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