Recent reports suggest that Microsoft has ordered between 3 million and 5 million units of its new Surface tablet for the fourth quarter. That's pretty close to what Amazon.com and Google are targeting, according to these same suppliers. The low end of that figure is also about how many iPads that Apple sold when the device launched back in 2010. That's a lot of tablets that Microsoft is hoping to sell, despite the fact that it's so late to the tablet game and its content and app offerings are sparse compared to the competition.
It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In this brand-new premium report on Microsoft, our analyst explains that while the opportunity is huge, the challenges are many. He's also providing regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.
Evan Niu, CFA, owns shares of Apple. The Motley Fool owns shares of Apple, Amazon.com, Google, and Microsoft. Motley Fool newsletter services recommend Amazon.com, Apple, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.