Harley-Davidson (NYSE: HOG) reported earnings on Oct. 23. Here are the numbers you need to know.

The 10-second takeaway
For the quarter ended Sep. 30 (Q3), Harley-Davidson missed estimates on revenues and beat slightly on earnings per share.

Compared to the prior-year quarter, revenue contracted and GAAP earnings per share dropped significantly.

Margins shrank across the board.

Revenue details
Harley-Davidson tallied revenue of $1.09 billion. The 13 analysts polled by S&P Capital IQ predicted revenue of $1.12 billion on the same basis. GAAP reported sales were 11% lower than the prior-year quarter's $1.40 billion.

Source: S&P Capital IQ. Quarterly periods. Dollar amounts in millions. Non-GAAP figures may vary to maintain comparability with estimates.

EPS details
EPS came in at $0.59. The 17 earnings estimates compiled by S&P Capital IQ averaged $0.58 per share. GAAP EPS of $0.59 for Q3 were 24% lower than the prior-year quarter's $0.78 per share.

Source: S&P Capital IQ. Quarterly periods. Non-GAAP figures may vary to maintain comparability with estimates.

Margin details
For the quarter, gross margin was 36.0%, 60 basis points worse than the prior-year quarter. Operating margin was 18.1%, 20 basis points worse than the prior-year quarter. Net margin was 10.7%, 240 basis points worse than the prior-year quarter.

Looking ahead
Next quarter's average estimate for revenue is $964.5 million. On the bottom line, the average EPS estimate is $0.34.

Next year's average estimate for revenue is $4.93 billion. The average EPS estimate is $2.76.

Investor sentiment
The stock has a two-star rating (out of five) at Motley Fool CAPS, with 1,455 members out of 1,858 rating the stock outperform, and 403 members rating it underperform. Among 499 CAPS All-Star picks (recommendations by the highest-ranked CAPS members), 427 give Harley-Davidson a green thumbs-up, and 72 give it a red thumbs-down.

Of Wall Street recommendations tracked by S&P Capital IQ, the average opinion on Harley-Davidson is outperform, with an average price target of $51.57.

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