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| 1 Year | 5 Year | 5 Year Annualized | Since IPO | |
|---|---|---|---|---|
| HOG | -16.42% | -35.17% | -8.3% | +10,019% |
| S&P | +14.43% | +77.25% | +12.13% | +2,773% |
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.
| Q4 2025 | YOY Change | |
|---|---|---|
| Revenue | $496.16M | -27.8% |
| Gross Profit | -$113,259.00K | -444.0% |
| Gross Margin | -22.83% | -27.6% |
| Market Cap | $2.42B | -36.9% |
| Market Cap / Employee | $410.29K | 0.0% |
| Employees | 5.9K | 0.0% |
| Net Income | -$282,553.00K | -138.6% |
| EBITDA | $522.88M | 526.7% |
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| Q4 2025 | YOY Change | |
|---|---|---|
| Net Cash | $3.09B | 79.2% |
| Accounts Receivable | $1.21B | -46.7% |
| Inventory | 730.9 | -2.0% |
| Q4 2025 | YOY Change | |
|---|---|---|
| Long Term Debt | $1.65B | -63.5% |
| Short Term Debt | $1.32B | -47.5% |
| Q4 2025 | YOY Change | |
|---|---|---|
| Return On Assets | 3.40% | -0.4% |
| Return On Invested Capital | 6.71% | 0.0% |
| Q4 2025 | YOY Change | |
|---|---|---|
| Free Cash Flow | $100.43M | 30.4% |
| Operating Free Cash Flow | $152.02M | 14.1% |
| Metric | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | YoY Change |
|---|---|---|---|---|---|
| Price to Earnings | 9.43 | 12.22 | 6.77 | 7.86 | -13.17% |
| Price to Book | 0.99 | 0.90 | 1.03 | 0.68 | -39.55% |
| Price to Sales | 0.66 | 0.64 | 0.73 | 0.52 | -28.61% |
| Price to Tangible Book Value | 1.01 | 0.92 | 1.05 | 0.69 | -39.58% |
| Price to Free Cash Flow TTM | 3.79 | 3.94 | 11.17 | 7.12 | 45.29% |
| Enterprise Value to EBITDA | -89.95 | 48.22 | 245.63 | 4.24 | -96.11% |
| Free Cash Flow Yield | 26.4% | 25.4% | 8.9% | 14.0% | -31.17% |
| Return on Equity | 10.8% | 7.2% | 14.3% | 10.7% | -24.48% |
| Total Debt | $7.35B | $6.91B | $5.21B | $2.97B | -57.77% |
Plus a look at other market news.
The iconic motorcycle maker just can't find the sales accelerator.
HOG earnings call for the period ending December 31, 2024.
HOG earnings call for the period ending September 30, 2024.
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