Today, Chris Hill and advisors James Early, Joe Magyer, and Ron Gross discuss the news that Disney has pulled the trigger and acquired another media juggernaut: Lucasfilm.

The acquisition makes Disney even more powerful than before, and given its track record of preserving powerful brands, chances are that this buy was worth the hefty price tag it paid. And as Joe points out, many of these brands can be milked for years to come if managed correctly.

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