Today, Chris Hill and advisors James Early, Joe Magyer, and Ron Gross discuss the news that Disney has pulled the trigger and acquired another media juggernaut: Lucasfilm.

The acquisition makes Disney even more powerful than before, and given its track record of preserving powerful brands, chances are that this buy was worth the hefty price tag it paid. And as Joe points out, many of these brands can be milked for years to come if managed correctly.

Chris Hill, James Early, and Joe Magyer have no positions in the stocks mentioned above. Ron Gross and The Motley Fool own shares of Walt Disney. Motley Fool newsletter services recommend Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.