Microsoft (NASDAQ:MSFT) may be finally ready to compete in the portable gaming market.
Sources are telling tech blog The Verge that the software giant is building a smaller version of its Surface tablet with gaming intentions. The Xbox Surface would be a 7-inch device running a modified version of Windows and customized with gamer-centric specs.
An Xbox Surface makes sense. It would buy Microsoft time before it refreshes its gaming console in a year or two.
Is it too late for portable gaming, though?
It's been a mystery as to why Microsoft has stayed out of the handheld gaming market. Nintendo (OTC:NTDOY) has owned this market for years, and Sony (NYSE: SNE) hasn't exactly been a shrinking violet.
However, as Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOGL) Android have gone on to sell hundreds of millions of smartphones and tablets apiece, gaming for mainstream players has taken on casual and social elements. The success of Apple's App Store and Google's own Android marketplace has opened the door for developers of all sizes to make a splash through free or nearly free diversions.
It's hard to justify springing $30 or more for a 3DS or PS Vita game these days, though the marquee releases do continue to do well.
By its very tablet-centric nature, an Xbox Surface would open itself up to cheaper games distributed digitally. That's a sound strategy, but will it be able to set itself apart from the countless other tablets on the market that already have access to hundreds of thousands of iOS and Android apps?
The one thing working in Microsoft's favor -- and it's something that it hasn't had with last month's Surface debut -- is a built-in audience of hardcore gamers that love their Xbox consoles and value their Xbox Live subscriptions. We'll see if that translates into a sizable market.
If not, the Xbox Surface can always become the "second screen" to the inevitable Xbox 720 -- just as Nintendo's new Wii U is counting on the dual-screen nature of its controller and the actual TV screen.
The game's afoot, even if Microsoft may be showing up too late to play.