The Real Might Behind Disney's Mouse

By Tim Beyers – Nov 9, 2012 at 5:30PM

NYSE: DIS

Walt Disney

Market Cap

$209B

Today's Change

(1.54%) $1.72

Current Price

$113.71

Price as of April 23, 2024, 4:00 p.m. ET

Merchandising doesn't get nearly enough credit

While the headlines talk of the box office possibilities connected to Walt Disney's (DIS 1.54%) $4 billion purchase of Lucasfilm and the Star Wars franchise, the opportunity for merchandising sales through Disney's theme parks and 350-plus worldwide retail stores may be even larger. Watch the video below now to find out why licensing and merchandising are such important earnings drivers for the House of Mouse.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Netflix, Time Warner and Walt Disney at the time of publication. He also had a long-term call options position in Netflix. Check out Tim's Web home, portfolio holdings, and Foolish writings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

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