Winter is already blowing cold for retailers. Just this week, J.C. Penney (JCPN.Q) reported a 26% decline in same-store sales as Kohl's (KSS 2.82%) warned that steep discounting could take a big bite out of Q4 results. Yet neither fared so poorly as Groupon (GRPN 2.07%), which fell 29% after reporting a meager 3% gain in European sales during the third quarter. Troubling? Sure, but declining cash flow is far more worrisome. Find out why in the following video.
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The 1 Number That Plagues Groupon
NASDAQ: GRPN
Groupon

Declining cash flow is a big worry.
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