While there's little doubt that priceline.com (BKNG 2.59%) paid a premium when it bid $1.8 billion for recently public Kayak Software (NASDAQ: KYAK), there's value in the search data Kayak possesses. Think about it. By querying every type of database imaginable in the quest for deals, Kayak's engine has built a storehouse of travel intelligence not unlike what Google (GOOGL -1.35%) has created in its indexing of the Web, and that's bad news for incumbents Orbitz Worldwide (NYSE: OWW) and Expedia (EXPE 5.34%). Find out more in the video below.
Why Priceline Bought Kayak
By Tim Beyers
-
Nov 12, 2012 at 4:15PM
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NASDAQ: BKNG
Booking Holdings
Market Cap
$83B
Today's Change
(2.59%) $53.02
Current Price
$2,103.40
Price as of May 19, 2022, 8:00 p.m. ET
Data is a very big business indeed.
Stocks Mentioned
Booking Holdings
BKNG
$2,103.40
(2.59%)
$53.02
Alphabet Inc.
GOOGL
$2,207.68
(-1.35%)
$-30.31
Expedia, Inc.
EXPE
$126.57
(5.34%)
$6.42
*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
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