Finnish smartphone maker Nokia (NYSE:NOK) has announced it's preparing to release a new branded mapping service called Here. The company is making a version for Apple's (NASDAQ:AAPL) iOS platform to capitalize on the Mac maker's bungled attempts at map making. With the company ditching Google (NASDAQ:GOOGL) Maps, there's been opportunity for rivals to tout their own offerings. Nokia also landed a recent partnership with Amazon.com (NASDAQ:AMZN) to power an unreleased mapping service, as well as providing the backbone for Microsoft's (NASDAQ:MSFT) Bing maps. Apple has even promoted third-party apps as alternatives while it works out the kinks in its own maps app.
Fool contributor Evan Niu, CFA owns shares of Apple. The Motley Fool owns shares of Apple, Amazon.com, Google, and Microsoft. Motley Fool newsletter services recommend Apple, Amazon.com, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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