Google (GOOGL 0.54%) is reportedly developing a feature to compete with Apple's (AAPL 0.53%) AirPlay technology that allows users to beam content directly from a mobile device to other gadgets such as TVs and speakers. Over the summer, the search giant was planning on launching its Nexus Q, a streaming set-top box that worked with Android devices. It was scrapped at the last minute because of criticism over its pricing and lack of features. Microsoft (MSFT 1.58%) also already has a strong position in the living room thanks to its Xbox 360 gaming console. Which of these three heavyweights will win out? Fool contributor Evan Niu offers his opinion in the following video.