Here at The Motley Fool, we have several key factors we look at when assessing whether we like a company's prospects, and one of them is its management. Do we believe they will take the company in the right direction? Today, Motley Fool analyst Joe Magyer talks about when a company's CEO is most crucial to its growth and competitiveness. He then takes a close look at Amazon.com's (NASDAQ: AMZN) CEO, Jeff Bezos, and tells us how his youth, long-term goals, practical risk-taking, and large personal Amazon share ownership make him someone that we're a fan of.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.