Forget waiting to actually claim the mantle market leader. Tesla Motors (NASDAQ:TSLA) is raising prices on its Model S sedan as a soon as possible, while demand is high for Motor Trend's 2013 "Car of the Year."

Those who've already reserved the car, and those who reserve soon, should be spared any increase. Everyone else can expect to learn more about the details of the new Model S pricing scheme before year's end. Either way, it's a bold strategy and should help Tesla invest for expanding operations. Find out more in the video below.

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