Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of grocer Safeway (UNKNOWN:SWY.DL) jumped as much as 11% today, after moving up its quarterly dividend.

So what: Management said it would pay its normal $0.175 per share dividend on December 31 instead of next year. This saves investors from higher dividend taxes that will take hold next year.

Now what: This is just another ridiculous reaction to a dividend, and the sell-off during the day shows that not all investors are crazy in chasing after dividends. Even near the end of trading, the stock is up $0.44, more than the entire dividend! This isn't a reason to buy the stock today, and I would actually wait for it to fall back to earth after this dividend craze is over if you've been looking at adding shares.

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Fool contributor Travis Hoium has no positions in the stocks mentioned above. You can follow Travis on Twitter at @FlushDrawFool, check out his personal stock holdings or follow his CAPS picks at TMFFlushDraw

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