In March of last year, PNC Bank (PNC 0.48%) acquired the U.S. retail arm of the Royal Bank of Canada (RY 0.30%). What they hadn't realized was that in certain places, such as Alabama, the new color of the debit card would inflame some very strong sports rivalries, and that simply would not do. In this video, Motley Fool financial analysts Matt Koppenheffer and Anand Chokkavelu discuss why expanding to a new location isn't always just about geography, and the little things a bank can do to show it cares.