Brendan: How about Car Sharing, which is a new industry? It almost seems like this could actually disrupt what is a relatively nascent industry. Zipcar is one, obviously, but you also have Car Sharing, where you literally rent your car out. Is that along the same lines?

Ann: That's definitely along the same lines. There's this figure that your car sits idle a large percentage of the day. I want to say 80-90% of the day, so that could be utilized or maximized, using these car-sharing programs.