Its new Graph Search may not be a Google-killer, but it has the potential to be a game-changer for Facebook's business. However, the secret sauce lies a little deeper. Motley Fool analyst Dave Meier explains how a collaboration with Wal-Mart over the holidays will guide Facebook's future growth.

David Meier has no position in any stocks mentioned. The Motley Fool recommends Facebook and Google. The Motley Fool owns shares of Facebook and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.