In the following video, Fool analysts Jeremy Bowman and Isaac Pino examine the bear thesis behind J.C. Penney. CEO Ron Johnson's highly vaunted rebranding strategy has thus far mainly driven customers away. The retailer has gone cash flow-negative, and it may be undone by a crushing debt burden. What's more, the company is heavily in mall real estate that appears to be turning into an albatross in the age of online shopping.
How to know know if it's time to sell this ailing retailer.
About the Author
Jeremy Bowman has been a contributing Motley Fool stock market analyst, covering technology, consumer goods, and macroeconomic trends since 2011. Before The Motley Fool, Jeremy was a newspaper reporter, restaurant manager, and English teacher abroad. He holds a bachelor’s degree in English from Colorado College and a master’s degree in business administration from American University. One of his Motley Fool headlines was briefly featured on Late Night with Stephen Colbert.
