Stocks have opened higher today, with the S&P 500 (SNPINDEX:^GSPC) and the narrower, price-weighted Dow Jones Industrial Average (DJINDICES:^DJI) up 0.3% and 0.24%, respectively, as of 10:15 a.m. EST.

Beyond Apple
With three technology bellwethers -- Apple, IBM, and Microsoft -- having reported results for the fourth quarter this week, it's worth taking a magnifying glass to the sector. As noted in yesterday's column, technology is effectively the cheapest sector in the S&P 500, which is pretty remarkable if one considers that it is also one the sectors with the highest earnings-per-share growth estimate for 2013, which suggests that it contains opportunities for patient investors.

Running through some of the valuation and profitability metrics for the sector, three large-cap names stand out to me: Cisco (NASDAQ:CSCO), Oracle (NYSE:ORCL), and IBM (NYSE:IBM). None of these three names attracts the sort of megawatt exposure associated with consumer-focused technology brands (Apple takes the crown in this arena). Conversely, they're not exposed to the risk of fast-changing consumer preferences with regard to devices and functionality. That's an attractive combination for investors when it produces price-to-earnings ratios of less than 13 (based on estimates of the next 12 months' EPS).

All three companies cater mainly to businesses, which are much more deliberate, and therefore slower, than individuals in switching to a new technology or a new vendor. Furthermore, unlike Apple, their operating profit margins over the trailing 12 months are at or below their 10-year average; as such, their profitability is likely less vulnerable to mean-reversion -- rich profit margins attract competition! Samsung didn't earn record profits last year by giving Apple free rein over the smartphone market.

Remember: Stock picking isn't about buying the flashiest names; it's about getting more than what you pay for. The three names above aren't sexy, but they may well meet the latter criterion.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.