On Monday after the close of trading, teen clothier American Eagle Outfitters (NYSE:AEO) announced plans to open its first-ever company-owned-and-operated AE store in Mexico -- specifically, in Mexico City itself. The experiment follows up on AE's opening of a Mexico-specific online site that launched last fall.
Located in the Perisur's shopping center, a mall located in the south part of Mexico City, AE's new store is slated to open Feb. 20. It will be the first in a series of "vertically owned and operated stores" in Mexico. Six such stores will open this year, with AE scaling up from that figure "over the next several years." The company says each of these stores will include either an in-store "shop-in-shop" aerie lingerie department, or, alternatively, a full aerie store "side-by-side" with the main AE store.
AE says it is currently "present" in 13 countries and ships online to 77 countries internationally.
American Eagle shares closed down 0.5% Monday ahead of its Mexico store announcement.
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