In the following video, Motley Fool consumer-goods analyst Blake Bos extends a warning to SodaStream (SODA +0.00%) investors. If you recently bought the stock and are riding high off the fact that it has shot up 42% in the past three months, he wants you to know that whether you know it or not, you're experiencing strong internal biases about the stock. He tells us that believing you've picked a winner just because it has performed very well in such a short time frame can be risky and can blind you to the real fundamentals. Blake goes over those fundamentals for us and tells us what the real predictors of SodaStream's success will be, past gains aside.
SodaStream Shares Take Off: Should Investors React?
By Blake Bos – Feb 6, 2013 at 6:06PM
NASDAQ: SODA
SodaStream International
SodaStream continues its rise, but is this the time to act?
About the Author
A home grown Kansan and largely self taught investor. I wouldn't classify myself by any particular investing style, just opportunistic. My dream investment would have a greater than 10% free cash flow return on enterprise value and be growing at above industry average rates. Some of my favorite industries to watch right now are: alternative energy, manufacturing, agriculture, infrastructure, and media content production companies. Follow me on any of the social media websites below for the most important 3D printing industry developments and other great stories.