In the battle over tablet market share, Apple has always held the trump card of a more complete and engrossing ecosystem. However, Amazon.com (AMZN +1.64%) has upped its game with the introduction of "Coins" -- a virtual payment system that could encourage gifting and inspire new development among app makers and content providers. Could these coins pull customers deeper into the growing Amazon ecosystem? If so, this could be good news for investors.
Will Amazon Coins Lead to Shareholder Dollars?
By Jason Moser – Feb 8, 2013 at 9:50AM
NASDAQ: AMZN
Amazon
Market Cap
$2.4T
Today's Change
(1.64%) $3.62
Current Price
$224.71
Price as of October 24, 2025 at 2:51 PM ET
Amazon has announced that it will create virtual coins, worth a penny each, for customers to buy apps and content on its Kindle Fire. This could prove to be a boon for both consumers and the company.
About the Author
Jason Moser is a Senior Investment Analyst and Lead Advisor at The Motley Fool and has been with the company since 2010. Jason covers payments, fintech, cloud communications, cloud computing, and tech stocks. He holds a B.A. in Economics from Wofford College.