Think there are too many on-demand TV options? Intel (NASDAQ:INTC) begs to differ. At the D: Dive Into Media conference, former BBC executive Erik Huggers, who lead Intel's television ambitions, said the company has considerable assets to bring to the effort.

No doubt that's true. Intel is a huge company, after all, employing some 10,000 programmers. "This is not a bunch of amateurs ... We are not asking our chip designers to engineer the UI (user interface)," The Wall Street Journal quoted Huggers as saying.

If some are critical of the plan, it's because so many have already established a foothold in on-demand delivery. For example, Apple (NASDAQ:AAPL) has a popular set-top box that, if the rumors are true, is due for a very public upgrade come March. Then there's Microsoft (NASDAQ:MSFT), whose Xbox 360 has become a sort of streaming hub for some customers. Intel, meanwhile, has struggled to put chips in devices other than PCs and servers.

Can the chipmaker carve out a profitable niche with so many vying for set-top box supremacy? Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova addresses this question and more in the video below. Please watch, and then be sure to leave a comment to let us know what you think.