SodaStream Unveils a New Weapon in the Soda Wars

This new partnership could be huge for SodaStream in the U.S.

Isaac Pino
Isaac Pino, CPA and Blake Bos
Feb 19, 2013 at 7:15PM
Consumer Goods

In the following video, Motley Fool consumer-goods analysts Isaac Pino and Blake Bos look at SodaStream's (NASDAQ:SODA) newest attack strategy in the soda wars. The company is partnering with Samsung, which will be selling a high-end refrigerator model that incorporates SodaStream CO2 cartridges, allowing consumers to have either still or sparkling water come directly from their fridge. Isaac and Blake discuss how big of a win this could be for the company and take a look at some other trends surrounding SodaStream that will be driving growth for the company in the U.S. in the coming years.