If you ever wanted to know what it's like watching a company like Corning (NYSE:GLW) demonstrate at a huge consumer electronics show, now's your chance. But first, some backstory.

When Apple (NASDAQ:AAPL) was developing the iPhone, Steve Jobs was disappointed that the keys in his pocket were scratching the plastic screen on the prototype. He then went to Corning, asked for a solution to the problem, and thus Gorilla Glass was born. On 33 brands and a billion devices worldwide, it's probably covering your own smartphone or tablet.

In January, Corning unveiled the new Gorilla Glass 3 at the International Consumer Electronics Show in Las Vegas. Our Rex Moore was there, and in this video shows you exactly how the company demonstrated the product's strength.