Vornado, one of the eight largest shareholders in J.C. Penney (JCP +0.00%), could be set to sell 10 million shares, according to an unconfirmed source. This has shares of J.C. Penney down today amid the unfolding drama between it and Macy's (M +1.75%) and the deal that Martha Stewart Living (MSO +0.00%) made with each, which has Macy's CEO Terry Lundgren up in arms. Blake tells investors which of the players in this story stand to lose the most from the conflict and gives us some key things to consider when forming an investing thesis on J.C. Penney.
Why This Retailer's Shares Are in Trouble
By Blake Bos – Mar 5, 2013 at 7:10PM
OTC: JCPN.Q
J.C. Penney

J.C. Penney takes a hit today.
About the Author
A home grown Kansan and largely self taught investor. I wouldn't classify myself by any particular investing style, just opportunistic. My dream investment would have a greater than 10% free cash flow return on enterprise value and be growing at above industry average rates. Some of my favorite industries to watch right now are: alternative energy, manufacturing, agriculture, infrastructure, and media content production companies. Follow me on any of the social media websites below for the most important 3D printing industry developments and other great stories.